Alphagroom Academy team's experience

I created The Dog Grooming Business Course to serve as a step-by-step guide for all aspiring business owners. When my partner and I set up our first salon, this kind of resource wasn’t available. Sure, you could learn to be a dog groomer, and some of your training might include some advice about setting up on your own. But there was nothing comprehensive. No map. No plan to follow.

Setting up a dog grooming business is a unique adventure and experience. There are plenty of pitfalls. There are mistakes you will make along the way. There are plenty of mistakes I made. Some of them have been costly.

So the course is here to help you avoid making those mistakes. Avoid making one minor mistake and you have easily re-paid yourself the modest cost of this course.

My partner and I now run one of London’s top dog grooming salons. My course teaches you how you can do the same for yourself. And I tell it in a way that is easy to understand and make sense of – with a bit of humour and story-telling thrown in. I am also a founder member of the British Isles Grooming Association (BIGA), an Amazon UK no.1 best-selling author in Dog Care and a guest speaker at international pet industry events. Please don’t hesitate to contact me directly with any questions and I look forward to seeing you on the inside.

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